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Game Change: Marketing In The Digital Age

As the owner of a successful chain of restaurants, including some outlets in China, I have become increasingly involved with the marketing aspects of my business. Since the expansion of our business overseas, I have become acutely aware of cultural and social media aspects that affect a marketing promotion. Even within Australia, I realise our marketing tactics have failed to appeal to particular consumer groups. Twenty years ago, it was possible to get “buzz” simply by offering free samples and having a low-key television campaign. Digital media has proved to be a game changer for marketers as consumers can instantly post reviews of their experience. This blog should help you to ascertain whether or not your marketing strategy is optimising positive exposure for your business. Hopefully, the pointers contained within these pages will add a new and exciting dimension to your marketing campaigns.

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Game Change: Marketing In The Digital Age

How to Turn Custom Badges Into True Marketing Pieces

by Warren Edwards

When you have a seminar or any type of large gathering for visitors, potential clients and customers, or anyone else, you may want to think about creating custom badges for the event. These can pin to shirts or be attached to lanyards that people wear around their neck. No matter how they attach, they can work as much more than just identification badges. They can actually be true marketing pieces if you take advantage of the opportunity to design them properly. Note a few ways to do this.

1. Try an unusual shape and design

A badge is often overlooked once a person has seen the name on it simply because it's often square and white and very dull. To make people look twice at a badge, try an unusual shape or design. Choose something that fits in with your company brand; for example, if you have a restaurant chain, create a badge in the shape and design of a plate or hamburger. If you sell janitorial supplies, choose a badge in the shape of spray bottle. This will get those badges noticed.

You can also choose an unusual color for your badges, or have them printed on foil or another metallic element for shine. A badge that's fire engine red or bright yellow will get noticed more so than one that is white and dull. A foil badge may actually catch the light and this too will catch the eyes of those who see them. Anything you can do to make your badges stand out will help with marketing.

2. Include a direct catchphrase

A good way to encourage people to act is to tell them to act! Your catchphrase can be something like, 'Ask me about our great burgers', or, 'When you want the best clean, give us a call'. If you don't have a catchphrase or something that won't fit on a badge, be sure that you at least include your website and a note that says, 'Visit our site today'. Then people will be more likely to actually visit your site and find out more about your product or services.

Other than a catchphrase, you might include a motto that reflects your business. Many larger companies have mottos that they use in commercials and ads, so do the same. For a restaurant, your badges might say 'Clean your plate!' or for a janitorial supply company, it might be, 'No less than sparkling'. Choose something that will fit a badge and it will become part of your marketing at your event.

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