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Game Change: Marketing In The Digital Age

As the owner of a successful chain of restaurants, including some outlets in China, I have become increasingly involved with the marketing aspects of my business. Since the expansion of our business overseas, I have become acutely aware of cultural and social media aspects that affect a marketing promotion. Even within Australia, I realise our marketing tactics have failed to appeal to particular consumer groups. Twenty years ago, it was possible to get “buzz” simply by offering free samples and having a low-key television campaign. Digital media has proved to be a game changer for marketers as consumers can instantly post reviews of their experience. This blog should help you to ascertain whether or not your marketing strategy is optimising positive exposure for your business. Hopefully, the pointers contained within these pages will add a new and exciting dimension to your marketing campaigns.

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Game Change: Marketing In The Digital Age

    "Public Relations Is Crisis Management" And Other Myths
    The importance of a well-planned and well-executed public relations strategy for a start-up business can't be emphasized enough. For this reason, it's important for start-up entrepreneurs to ensure that they hire the right agency out of the several available. When looking to hire a PR agency for your start-up, you'll probably get to hear various myths, often aimed at discouraging you from hiring a PR agency. This article discusses three of these myths.

    How to Turn Custom Badges Into True Marketing Pieces
    When you have a seminar or any type of large gathering for visitors, potential clients and customers, or anyone else, you may want to think about creating custom badges for the event. These can pin to shirts or be attached to lanyards that people wear around their neck. No matter how they attach, they can work as much more than just identification badges. They can actually be true marketing pieces if you take advantage of the opportunity to design them properly.

    Why a Website Live Chat Function Gives an "After Hours" Edge
    In the digital age, many businesses no longer fit neatly into the Monday to Friday, 9am-5pm model. The fact is the Internet has made many ventures able to operate 356 days a year and many of these businesses rely on this round-the-clock trading for their operational success. Unfortunately issues occur when customers have problems or questions outside of regular business hours, with the risk that potential leads instead go to another company who is available to answer their questions then and there.